LINGUISTIC FEATURES OF ABBREVIATIONS IN THE MEDIA DOMAIN

Abstract

The article discusses issues of transforming previous approaches and perceptions about language and its use in the field of media linguistics, in particular, the linguistic peculiarities of abbreviations. The dominant linguistic units in the media domain have been considered as slang manifestations and studied as a sublayer of language, which characterizes the communication process in the media domain, since the abbreviations used dictate unique and multi-genre models of communication, along with synchronous and asynchronous communication types. Contrary to the opinions that communication in the media domain is inanimate by nature, and the identity of a person cannot be perceived, the article substantiates that by examining the choice of linguistic and non-linguistic means made by individuals, it is possible to form an idea about ​​​​their socio-cultural affiliation. The belief was expressed that from the point of view of media linguistics, media consumers are expected to activate epistemic and cognitive mechanisms, since the synchronous and asynchronous communication models existing in the media require a strategy of using widely spread abbreviations. It was revealed that the media literacy and media culturе of media consumers are of primary importance. It is a set of factors requiring certain knowledge, by which users are guided when using any emoticon or abbreviation. Abbreviations, along with communicative acts, can be decisive in revealing the identity of an individual. We have come to the conclusion that they not only fill the gap in paralinguistic means, but also have sociolinguistic value.