ABSTRACT CAPTURING THE RIPPLES: THE IMPACT OF SOCIAL MARKETING ON CAREER MANAGEMENT

Authors

  • GIDEON ARULMANI University of Portsmouth and Canterbury Christchurch University
  • AGISA ABDULLA Bluemoss Consultants

DOI:

https://doi.org/10.24234/miopap.v9i3.13

Abstract

The article presents the approach programmed for employers and the unemployed, programmed by social marketing, which, in general, has the goal of creating a positive attitude towards work. Chancelles are open where graduates can apply. They provide information on specialties that, based on the current situation in the country, are in demand. The article emphasizes the importance of social marketing as a link between employers and the unemployed.

Author Biographies

GIDEON ARULMANI, University of Portsmouth and Canterbury Christchurch University

University of Portsmouth and Canterbury Christchurch University, United Kingdom; and The Promise Foundation, India

AGISA ABDULLA, Bluemoss Consultants

Bluemoss Consultants

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Published

2015-12-02

How to Cite

ARULMANI, G. ., & ABDULLA, A. . (2015). ABSTRACT CAPTURING THE RIPPLES: THE IMPACT OF SOCIAL MARKETING ON CAREER MANAGEMENT. Main Issues Of Pedagogy And Psychology, 9(3), 15-25. https://doi.org/10.24234/miopap.v9i3.13

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Articles