ABSTRACT CAPTURING THE RIPPLES: THE IMPACT OF SOCIAL MARKETING ON CAREER MANAGEMENT
The article presents the approach programmed for employers and the unemployed, programmed by social marketing, which, in general, has the goal of creating a positive attitude towards work. Chancelles are open where graduates can apply. They provide information on specialties that, based on the current situation in the country, are in demand. The article emphasizes the importance of social marketing as a link between employers and the unemployed.
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